Since 2020, we've curated a community of parents and children, bringing together their work, education and leisure.
From a unique viewpoint, we've seen how families manage their time, energy and money today. And the ways they make decisions have changed dramatically since the pandemic.
Recognised for our social impact and innovative research, Playhood’s multidisciplinary team stitches together our commercial experience with global brands together with our grassroots work.
We help anyone working with families to fine tune their products and services through our evidence-backed, family-forward lens.
Whether you’re a parent, entrepreneur, brand owner, investor, or just curious, start a conversation:
“Playhood guided us in a really useful way when we were trying to do something radically different in education.
Their insights from the research they'd conducted into their own innovative model and their on-the-ground experience helped us to find solutions and an actionable framework for creating a truly family-centric community at Wildwood.
We really valued the discussions we had with them around our ethos and the issues arising as we recruited staff and selected families to join us. Thank you so much!”
- TARA ROYLE, FOUNDER, WILDWOOD NATURE SCHOOL
Market insight & trend analysis
Business case development
Brand positioning & marketing planning
Service design
Content development
Design & copy
Child-centric & biophilic design
Training & workshops
Parent coaching
Founded the UK’s only Montessori family club, picking-up awards across sectors for this thriving demonstration of the possibility of uniting the worlds of education, care, work and community.
Provided early-stage guidance on laying the foundation for a strong community, from recruitment to retention, for a disruptor in urban nature-based learning.
Designed a new business vertical for a remote-working trip co-ordinator to embrace adventurous families, with a worldschooling curriculum and community model.
Helped dismantle barriers to participation in all corners of a large school community by rethinking the Family Experience Journey from prospective parents to proud alumni and developing creative initiatives to serve diverse groups.
Experimented with a community currency which valued people’s time over their market value and researched the impact this had on their relationships.
Developed a ‘parent sanctuary’ brand architecture to unlock global growth, true to founding principles and operational USPs, for this award-winning family nutrition company.
